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Commercial Photography


If your company is looking to save time and money during the initial stages of the buying process, ProcurementIQ’s Commercial Photography procurement research will provide you with the tools necessary to do just that. This report breaks down the data and analysis behind buying Commercial Photography, such as pricing dynamics, supply chain risks and external demand drivers. Your company will also gain expert negotiation tactics to help gain leverage when working with suppliers.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Commercial Photography - Recent Price Trend

In the three years to 2018, the price of commercial photography has been increasing at an estimated average annual rate of 1.9%. Rising demand has primarily supported this price growth. Key drivers, including the number of businesses and total advertising expenditure, have grown and stimulated demand for commercial photography. A higher number of businesses has driven greater investment in.

Commercial Photography - Total Cost of Ownership

The average total cost of ownership for commercial photography is high. Production costs related to the photo shoot can significantly add to the total cost of ownership. Photographers should itemize costs related to production to provide buyers with transparency in the contract. Production items can include lighting, hair styling, art direction, scouting, project management, casting, set.

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About this Report

This report is intended to assist buyers of commercial photography services. Commercial photographers provide images for commercial use for purposes such as advertising, food and fashion photography, forensics and land surveying. Suppliers in this market are mostly freelancers or small regional companies. Typical buyers in the market are businesses that promote their products through advertising campaigns or use photography of their products in-store. This report focuses on assignment photography, in which a photographer is commissioned to take new photographs. Stock photography is not covered under this report.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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