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Integrated Advertising Services

Overview

ProcurementIQ’s Integrated Advertising Services Procurement Research Report provides the latest price data and the factors underpinning price movements, such as input costs and external demand drivers. The report identifies the leading suppliers of Integrated Advertising Services and offers a strategic analysis of the key factors influencing the way the procurement market works. Data forecasts also accompany our analysis so your company can make purchasing decisions with confidence.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard
REPORT SNAPSHOT

Integrated Advertising Services - Recent Price Trend

Prices for integrated advertising services have been increasing at an estimated annualized rate of 1.9% in the three years to 2018. Rising overhead costs for suppliers have been partially responsible for the increase in price during the period. Increasing demand stemming from growth in the total advertising expenditure and the number of businesses has also contributed to price growth. However,.

Integrated Advertising Services - Total Cost of Ownership

There is a high total cost of ownership for integrated advertising services. A high level of ownership costs indicates that buyers typically pay additional costs exceeding 100.0% of the purchase price of the service. Media expenses are the primary ancillary charge plaguing buyers. When working with an advertising agency, buyers must separately pay for the media that the agency buys on their.

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About this Report

This report is intended to assist buyers of integrated advertising services. Advertising agencies included in this report are one-stop shops for companies looking to develop and implement advertising campaigns through a variety of platforms. Services provided by these suppliers range from basic conceptualization and design to media placement. This report does not cover advertising services purchased individually.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Regulation
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
  Imports
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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