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Newspaper Advertising


ProcurementIQ’s Newspaper Advertising procurement research is intended to help you save time and money in the initial research stages of the buying process. Our data and analysis explain the characteristics, pricing dynamics, supply chain risks and negotiation tactics of Newspaper Advertising to help your company negotiate strategically with suppliers. Our report insights also give your company the credibility to work with internal stakeholders and executives to better manage the sourcing process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Newspaper Advertising - Recent Price Trend

In the three years to 2018, average prices for newspaper advertising have decreased at an estimated annualized rate of 1.1%. This price trend designates a period in which suppliers have continued to cope with a market in decline, which has hurt demand for their services and cut into market revenue. Moreover, falling wood pulp prices have contributed to operators’ lower costs during this period.

Newspaper Advertising - Total Cost of Ownership

To run a newspaper advertisement, buyers must consider the cost of creating the advertisement itself. These expenses are high (about $1,500 to $20,000 per page) compared to the price of a single advertising space, but advertisements can be run in multiple newspapers at a time, allowing buyers to spread the cost across publications. Magazine and newspaper advertisements share similar.

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About this Report

This report is intended to assist buyers of newspaper advertising. Newspaper advertising refers to the display of a promotional marketing message in a newspaper alongside normal editorial content. Advertisements in newspapers can come in a variety of sizes and be printed in black and white or colored ink depending on the newspaper’s design. This report does not cover other types of advertising markets, such as magazine advertising, radio advertising, online advertising or television advertising.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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