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Press Release Services


ProcurementIQ’s Press Release Services procurement research is intended to help you save time and money in the initial research stages of the buying process. Our data and analysis explain the characteristics, pricing dynamics, supply chain risks and negotiation tactics of Press Release Services to help your company negotiate strategically with suppliers. Our report insights also give your company the credibility to work with internal stakeholders and executives to better manage the sourcing process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Press Release Services - Recent Price Trend

Average prices for press release services have been increasing at an estimated annualized rate of 1.7% during the past three years. Rising demand and market share concentration have fostered price growth; however, falling purchase costs and some competition have tempered price increases.Demand for press release services has grown moderately during the past three years, in part due to the rising.

Press Release Services - Total Cost of Ownership

Without a press release, buyers have nothing to distribute. Although buyers can opt to write releases in-house before delivering them to their newswire service provider, many buyers opt to outsource the content creation process as well. For this reason, the cost of writing a press release prior to distribution is the main ancillary expense for buyers of press release services. The cost of hiring.

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About this Report

This report is intended to assist buyers of press release services, which are also called news wires or wire services. Providers typically operate distribution platforms, through which they create and optimize customized news content that enables buyers to easily distribute proprietary news to a general or targeted audience. Such platforms also include tracking capabilities that allow buyers to measure and evaluate audience reach. Press release writing services, advertising agency services and public relations services are not included in this report.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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