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Television Ad Placement Services


ProcurementIQ’s Television Ad Placement Services Procurement Research Report offers purchasing insight into the Television Ad Placement Services market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Television Ad Placement Services - Recent Price Trend

In the three years to 2018, television ad placement service prices have been rising an estimated annualized 1.4%. Out of all supplier types, advertising conglomerates have increased their prices the most because, as dominant market players, they can charge a premium for their services. Buyers have largely been willing to pay these premiums because conglomerates’ higher experience in the market.

Television Ad Placement Services - Total Cost of Ownership

Although there are many costs associated with the procurement of TV spots, such as the cost of producing the advertisement, there are few associated with the services that facilitate procurement. Therefore, the overall total cost of ownership for TV ad placement services is low. The only additional costs beyond the price of the service are the costs of communicating with suppliers and of faulty.

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About this Report

This report is intended to assist buyers of television ad placement services, which include researching, negotiating and placing orders for television ad space and time. Advertising and media agencies are the primary suppliers of these services, and key buyers include retailers and other sellers of goods and services that have a wide target audience. This report does not cover the purchase of television advertising space, television advertisement production or placement services for other types of media.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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