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Transit Advertising Services


ProcurementIQ’s Transit Advertising Services Procurement Research Report offers purchasing insight into the Transit Advertising Services market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Transit Advertising Services - Recent Price Trend

The price of transit advertising services has increased at an estimated annualized rate of 1.3% in the three years to 2017. This price growth has been motivated by a decrease in the supply of advertising space and strengthening demand for services. Although state and local funding for public transit has risen during the past three years, transit agencies have had trouble balancing their budgets,.

Transit Advertising Services - Total Cost of Ownership

The total cost of ownership for transit advertising services is medium. These services include two main costs beyond the price of advertisement space: mounting and production costs, both of which are necessary. It is rare for a supplier to cover these costs, meaning that buyers must account for them when planning purchases.Mounting costs, which are also called installation costs, are one-time.

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About this Report

This report is intended to assist buyers of transit advertising services. Transit advertising refers to the spaces where promotional messages are placed in key locations on or near buses, railways, subways and other modes of public transportation. Advertising is displayed via bus exteriors, bus interiors, bus wraps, platform displays, turnstiles, transit shelters, and rail and subway exteriors. Suppliers of transit advertising services include advertising conglomerates and transit agencies. This report does not include magazine advertising, newspaper advertising or billboard advertising services.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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