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Brand Management Services


ProcurementIQ’s Brand Management Services Procurement Research Report is a comprehensive guide to purchasing Brand Management Services. This report offers strategic analysis of the factors influencing purchasing decisions, including price trends and three-year forecasts, input costs and demand factors, along with key suppliers and an analysis of the extended supply chain. Armed with the right procurement intelligence, your company will be able to make educated purchasing decisions.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Brand Management Services - Recent Price Trend

During the three years to 2018, the price of brand management services has been rising at an estimated annualized rate of 0.5%. Increasing demand has been the primary contributor to price growth; however, increasing competition has subdued this growth substantially.The main factors contributing to demand growth in this market are the number of businesses and total advertising expenditure. In.

Brand Management Services - Total Cost of Ownership

To make proper use of their brand management services, buyers must invest significant capital in tools that will reinforce their branding. These tools include, but are not limited to, advertising space and time, graphic design services, web design services and marketing services. Advertising space and time typically represents the highest potential expense for buyers. Although the costs of.

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About this Report

This report is intended to assist buyers of brand management services. Service providers monitor the perception of their clients' brands in the marketplace and help their clients develop strategies to create strong brand associations and awareness. Brand management services, therefore, rely heavily on market research, marketing and advertising, but they ultimately focus directly on cultivating a brand image that customers view favorably. Freelancers, specialized agencies and full-service agencies primarily provide these services. Common buyers include government agencies, nonprofit organizations and consumer product manufacturers. This report does not cover other management consulting services or marketing services.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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