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Public Relations Services


ProcurementIQ’s Public Relations Services procurement research is intended to help you save time and money in the initial research stages of the buying process. Our data and analysis explain the characteristics, pricing dynamics, supply chain risks and negotiation tactics of Public Relations Services to help your company negotiate strategically with suppliers. Our report insights also give your company the credibility to work with internal stakeholders and executives to better manage the sourcing process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Public Relations Services - Recent Price Trend

During the three years to 2018, the price of public relations services has been rising at an estimated annualized rate of 0.8%, anchored primarily by rising market demand. For example, total advertising expenditure has been growing due to greater consumer spending, which has encouraged more businesses to ramp up their marketing efforts. Integrated marketing strategies often coordinate with public.

Public Relations Services - Total Cost of Ownership

When purchasing public relations services, buyers can expect a moderate total cost of ownership. The outsourced labor and services expensed by the public relations agency comprise the majority of these costs. Buyers should expect to pay any additional expenses associated with their campaign that are not included in the cost of their services. Printing, research and consultant services and event.

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About this Report

This report is intended to assist buyers of public relations services. Operators facilitate communication between an organization and the public to promote favorable relationships and portray a desired image or message. Services may include media outreach, content creation and press release distribution. This report excludes investor relations, internal relations, event planning, crisis management, paid advertising, media buying, public affairs, social media marketing or brand marketing.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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