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Data Management Platforms


ProcurementIQ’s Data Management Platforms Procurement Research Report provides the latest price data and the factors underpinning price movements, such as input costs and external demand drivers. The report identifies the leading suppliers of Data Management Platforms and offers a strategic analysis of the key factors influencing the way the procurement market works. Data forecasts also accompany our analysis so your company can make purchasing decisions with confidence.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Data Management Platforms - Recent Price Trend

The price of DMPs is expected to increase further at an annualized rate of 0.9% in the three years to 2021. During this period, the trends that have driven the increases in price during the past three years will continue. However, despite the projected growth in demand for DMPs, competition resulting from accelerating vendor entry into the market will lead to slower price growth in this period.

Data Management Platforms - Total Cost of Ownership

The total cost of ownership for DMPs is moderate compared to the benchmark price. Purchasing a DMP incurs a moderate level of additional costs beyond the purchase price. The primary cost is associated with the setup of a new DMP, requiring a substantial investment of buyer time and resources. All of the buyer’s data sources must be integrated into the platform, which is a complex process.

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About this Report

This report is intended to assist buyers of data management platforms (DMPs). DMPs are software programs used to house and manage information, specifically for the management of cookie IDs and the generation of audience segments used to target users with online ads. DMPs aggregate user activity into a centralized location and use the data for marketing analysis. This report does not include data management and query software.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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