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Internet domain name registrars assign websites unique domain names in accordance with their customers’ preferences, given that the requested name is not already registered. The Internet Corporation for Assigned Names and Numbers (ICANN) accredits registrars to assign generic and country-code top-level domain names. This report focuses mainly on initial domain name registration, although the domain aftermarket is included as well. Suppliers in the market are domain registrars that also often provide web hosting and other IT solutions. Buyers of internet domain names can range from individuals to large corporations. This report does not cover website creation tools or services.
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Country/Region | Number of Suppliers |
---|---|
#1Europe | 1,025 |
#2Oceania & Southeast Asia | 970 |
#3India | 955 |
We've uncovered the 11 top regions for global procurement, based on feedback from our most strategic clients. Access vendor counts for each unique region when you subscribe.
Prices in the Internet Domain Names market range from $2.00 to $XX.XX, depending on Top-level Domains (TLDs) Popularity, Security Services and Customer Service. For example, lower prices are associated with Less popular TLDs, .info and .biz, whereas higher prices are associated with More popular TLDs, .com and .org.
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Internet Domain Names market, prices in the US have grown 1.3% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Total cost of ownership is High in the Internet Domain Names market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Downtime may raise the total cost of ownership unexpectedly.
In 2025, buyer power amounts to -0.0 in the United States. Buyer power is most positively impacted by Price Driver Volatility. It is most negatively impacted by Recent Price Volatility. Subscribers can access details on eight other factors that impact buyer power. Learn more
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The average level of supply chain risk is assessed as Low, which has a positive impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
The largest Internet Domain Names vendors by revenue in the US are Webcentral Group Limited, Web.com Group Inc. and DreamHost LLC. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
---|---|---|---|---|---|---|---|---|
Namecheap Inc. | Global | Phoenix, AZ | 501-1,000 | 15-20 | ||||
Godaddy Inc. | Global | TEMPE | 1,001-10,000 | 25+ | ||||
Alphabet Inc. | Global | MOUNTAIN VIEW | >10,000 | 5-10 | ||||
Donuts Inc. | Global | Bellevue, WA | 101-250 | 5-10 | ||||
Shopify Inc. | Global | OTTAWA | >10,000 | < 5 | ||||
United Internet AG | Global | Montabaur, DE | 1,001-10,000 | < 5 | ||||
CentralNic Group PLC | Global | London, UK | 1,001-10,000 | < 5 | ||||
Webcentral Group Limited | US | < 5 | ||||||
Web.com Group Inc. | Global | Jacksonville, FL | 1,001-10,000 | < 5 |
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
The average profit margin across vendors in the Internet Domain Names market is 4.8% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is falling, when considering movement between 2024 and 2025. To understand cost forecasts for 2026 and uncover the implications on profit, start your subscription. Learn more
Larger companies can spend large sums on advertising through media outlets, such as prime-time television, and will continue monopolizing the casual domain name user market, thus mitigating the increased exposure of smaller registrars. Overall, this reduces competition in this market, thereby hindering buyers.
Providers’ financial risk largely stems from the increasing risk of hackers disrupting services through malicious means. However, vendors in this market generally have a low level of risk due to the lack of competitive substitutes and sustained demand for internet domain names.
Supply chain risk for internet domain names is low due to this market's lack of physical inputs. This means more consistency and reliability in the availability of domain names.
The United States is a net importer of computers, meaning it imports more computers than it exports. This fact impacts US buyers’ procurement strategies in the market by encouraging them to source globally and engage in trade relationships with foreign manufacturers to fulfill their demand.
Namecheap Inc. is a private company operating globally in the information sector. The company's offerings include internet domain names. Founded in 2000, the company is currently headquartered in Phoenix, Arizona, United States of America with an estimated 950 employees. Subscribe to learn more
GoDaddy Inc. is a domain name registration provider to small businesses, organizations, web design professionals, domain investors, and individuals. It enables its customers to establish a digital presence, connect with their customers, and manage their ventures. It organizes its business into two segments:... Subscribe to learn more
Donuts Inc. is a private company operating globally in the information sector. The company's offerings include internet domain names. Founded in 2011, the company is currently headquartered in Bellevue, Washington, United States of America with an estimated 175 employees. Subscribe to learn more
Alphabet Inc. is an Internet technology company offering various products, services, and solutions spanning computing, search, cloud, and online advertising technologies. It organizes its business into three segments: the Google Services Segment, which includes ads, Android, Chrome, hardware (including Fitbit,... Subscribe to learn more
Tucows Inc. is a public company operating internationally in the information sector. The company's offerings include internet domain names. Founded in 1993, the company is currently headquartered in TORONTO M6K 3M1 with an estimated 1020 employees. Subscribe to learn more
DreamHost LLC is a private company operating globally in the information sector. The company's offerings include internet domain names. Founded in 1997, the company is currently headquartered in Brea, California, United States of America with an estimated 175 employees. Subscribe to learn more
Web.com Group Inc. is a private company operating globally in the information sector. The company's offerings include internet domain names. Founded in 1997, the company is currently headquartered in Jacksonville, Florida, United States of America with an estimated 5500 employees. Subscribe to learn more
Webcentral Group Limited is a private company operating in the information sector. The company's offerings include internet domain names. Founded in 2018, the company is currently headquartered in United States of America. Subscribe to learn more
CentralNic Group PLC is a public company operating globally in the information sector. The company's offerings include internet domain names. Founded in 1996, the company is currently headquartered in London, Saarland, United Kingdom with an estimated 5500 employees. Subscribe to learn more
Get a clear picture of the competition in a market and discover which vendors are best-suited for your sourcing needs. Our supplier profiles include hard-to-find financial ranges for private companies, cover public company data and feature an interactive competitor matrix.
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Resolution Time and Customer Retention Rate. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Accessibility and other factors.
KPI | Level of Importance (1-5) | Measurements | Key Considerations |
---|---|---|---|
Average Resolution Time | Total resolution time Number of resolved tickets | The average resolution time represents the average amount of time it takes to resolve a support ticket. The average resolution time can be used to determine a company’s support responsiveness. The average resolution time indicates the vendor's responsiveness and effectiveness in addressing critical issues relating to the website's uptime and security. | |
Customer Retention Rate | Number of customers at start of period Number of customers added within period | The customer retention rate represents the number of customers a company is able to retain over a set time frame. The customer retention rate can be used to determine the extent to which a company’s customer base fluctuates over time. A declining customer base may indicate a greater frequency of disputes with customers relating to service performance or price escalations. | |
Security
Have companies using your services ever been victim to malicious domain rerouting? If so, how did you assist in resolving the situation?
What past incidents have you had and how were they resolved?
Customer Service
How do you evaluate customer satisfaction and how frequently? Is this made available to clients?
How have you changed your service in response to customer complaints and suggestions?
Value-Added Services
What type of web-hosting deals can you provide with the purchase of a domain name?
What additional features/services do clients purchase most often?
View all 25 negotiation questions for this category when you subscribe.
Organizational Overview
Buyers should describe their organization.
Buyers should explain the purpose of the new website in the context of their organization.
Statement Of Need
Buyers should specify the domain desired (e.g. .com, .co or .org).
Buyers should detail any desired features, such as support for internationalized domain names or second-level domain registration.
Project Budget
Buyers should state their budget for internet domain registration.
Buyers should indicate if they are purchasing any additional features or services and their respective budgets.
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