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Smartphones are mobile phones that operate on cellular networks and have large screens, built-in applications, and internet access. Smartphones are equipped with operating systems and increased processing power, allowing them to perform many of the functions of a computer. Major buyers include wireless carriers, corporations, and government agencies.
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Country/Region | Number of Suppliers |
---|---|
#1Oceania & Southeast Asia | 265 |
#2China | 195 |
#3Europe | 175 |
We've uncovered the 11 top regions for global procurement, based on feedback from our most strategic clients. Access vendor counts for each unique region when you subscribe.
Prices in the Smartphones market range from $99.00 to $X,XXX.XX, depending on Storage Capacity, Brand, Model and Other Features. For example, lower prices are associated with Less than 128 GB of storage ($99.00 to $400 per device) and 128GB of storage ($125 to $1,000 per device), whereas higher prices are associated with 256GB of storage ($140 to $1,100 per device), 512GB of storage ($400 to $1,300 per device) and More than 512GB of storage ($1,300 to $2,000 per device).
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Smartphones market, prices in the US have grown 1.2% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Total cost of ownership is Medium in the Smartphones market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Delays may raise the total cost of ownership unexpectedly.
In 2025, buyer power amounts to -1.1 in the United States. Buyer power is most positively impacted by Market Share Concentration. It is most negatively impacted by Product Specialization. Subscribers can access details on eight other factors that impact buyer power. Learn more
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The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
The largest Smartphones vendors by revenue in the US are Nokia Corp., Deutsche Telekom Ag and At&T Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
---|---|---|---|---|---|---|---|---|
Samsung Electronics Co Ltd | Global | Suwon-si, KR | >10,001 | 20-25 | ||||
Apple Inc. | Global | CUPERTINO, US | >10,000 | 25+ | ||||
LG Electronics Inc. | Global | Seoul, KOR | >10,001 | < 5 | ||||
Sony Corporation | Global | Tokyo, USA | >10,001 | < 5 | ||||
Alphabet Inc. | Global | MOUNTAIN VIEW | >10,000 | < 5 | ||||
Microsoft Corporation | Global | REDMOND, US | >10,000 | < 5 | ||||
Verizon Communications Inc. | Global | NEW YORK, NY | >10,000 | < 5 | ||||
At&T Inc | Global | DALLAS, TX | >10,000 | < 5 | ||||
Deutsche Telekom Ag | Global | Bonn, DE | >10,001 | < 5 |
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
The average profit margin across vendors in the Smartphones market is 13% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Wages. The cost trend for this component is stagnating, when considering movement between 2024 and 2025. To understand cost forecasts for 2026 and uncover the implications on profit, start your subscription. Learn more
Low vendor risk boosts buyer power as it is unlikely that any vendor in the market will experience large-scale financial issues such as bankruptcy. This limits the risk of unexpected discontinuation of services or long-term supply shortages.
A highly globalized supply chain creates a moderate level of risk because disruptions of one part of the supply chain can cause large price spikes, delays, or shortages. However, due to the extremely high demand for smartphones in nearly all industries, suppliers are often able to account and plan for these disruptions before they happen.
Market share concentration is extremely high, thus harming buyers’ ability to negotiate and limiting supplier options.
The United States is a net importer of smartphones, offering a diverse range of product choices to buyers with competitive pricing. The heavy foreign presence of smartphones encourages price competition and innovation in the market, however, the reliance on imports poses risks such as supply chain disruptions, currency fluctuations, and trade policy uncertainties.
Samsung Electronics Co Ltd is a public company operating globally in the manufacturing sector. The company's offerings include battery energy storage systems, ev battery packs, central processing units, leds, smartphones. Founded in 1969, the company is currently headquartered in Suwon-si, South Korea with... Subscribe to learn more
Apple Inc. is a public company operating globally in the manufacturing, information and real estate and rental and leasing sectors. The company's offerings include central processing units, smartphones, laptop computers, desktop computers, tablet computers. Founded in 1976, the company is currently headquartered... Subscribe to learn more
Nokia Corp. is a public company operating in the manufacturing sector. The company's offerings include smartphones and network routers. Founded in 2015, the company is currently headquartered in United States of America. Subscribe to learn more
Lenovo Group Limited is a public company operating globally in the manufacturing, real estate and rental and leasing and professional, scientific and technical services sectors. The company's offerings include smartphones, hard disk drives, laptop computers, desktop computers, computer servers. Founded in... Subscribe to learn more
Deutsche Telekom Ag is a public company operating globally in the manufacturing and information sectors. The company's offerings include smartphones and push-to-talk over cellular services. Founded in 1995, the company is currently headquartered in Bonn, Germany with an estimated employee count of over 10,000.... Subscribe to learn more
At&T Inc. is a public company operating globally in the manufacturing, information and professional, scientific and technical services sectors. The company's offerings include electronic logging devices, smartphones, office phones, air cards, mobile enterprise application platforms. Founded in 1885, the company... Subscribe to learn more
Verizon Communications Inc. is a public company operating globally in the manufacturing, information and professional, scientific and technical services sectors. The company's offerings include electronic logging devices, smartphones, gps antennas, air cards, asset tracking software. Founded in 2000, the Subscribe to learn more
Microsoft Corporation is a public company operating globally in the manufacturing, information, professional, scientific and technical services, administration, business support and waste management services and educational services sectors. The company's offerings include smartphones, phone headsets, tablet... Subscribe to learn more
Alphabet Inc. is an Internet technology company offering various products, services, and solutions spanning computing, search, cloud, and online advertising technologies. It organizes its business into three segments: the Google Services Segment, which includes ads, Android, Chrome, hardware (including Fitbit,... Subscribe to learn more
Get a clear picture of the competition in a market and discover which vendors are best-suited for your sourcing needs. Our supplier profiles include hard-to-find financial ranges for private companies, cover public company data and feature an interactive competitor matrix.
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Order Value and Cost of Goods Sold. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Delivery and other factors.
KPI | Level of Importance (1-5) | Measurements | Key Considerations |
---|---|---|---|
Average Order Value | Total revenue Number of orders | The average order value represents the revenue generated from an average order for the vendor. This KPI can indicate a company's reputation as well as consumers’ willingness to select this specific vendor. | |
Cost of Goods Sold | Total revenue Total additional costs | The cost of goods sold takes into account the costs that are required to produce the smartphones and can be used to measure profitability after taking these costs into account. | |
Distribution
Can you provide a list of your distribution facility locations, domestically and internationally?
Are your delivery services provided in-house or by a third party? If in-house, what arrangements are made with external distribution companies to ensure timely delivery?
Supply Chain Risk
How diversified is your supplier base for inputs? When manufacturing issues arise, can you source products from multiple suppliers in different global regions to restore your stock levels?
Have you experienced any supply disruptions resulting from raw material shortages? How did you cope with these disruptions?
Experience and Expertise
How long have you been manufacturing smartphones?
Can you provide a list of client references, along with contact information?
View all 21 negotiation questions for this category when you subscribe.
Organizational Overview
Buyers should describe and specify the size of their organization.
Buyers should indicate whether they only require smartphones or if they are interested in making other electronics- or mobile-related purchases (i.e., tablets or service plans).
Statement Of Need
Buyers should indicate the number of smartphones they need.
Buyers should provide any required specifications for the devices, such as unlocked status, international calling, network capabilities (e.g., 4G LTE network) and wall charger accompaniment.
Project Budget
Buyers should specify their budgets for smartphones and related goods and services.
Buyers should indicate when payment will occur, stating whether the winning bidder will be paid in one lump sum upon award of the contract, or in installments.
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