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Suppliers rent out a variety of professional-quality tools, ranging from small hand tools to large machinery. Commonly rented tools include carpentry tools, plumbing equipment, lawn and garden equipment, painting and texturing tools, pressure washers, lifts and jackhammers. For the purpose of this report, renters of tools are referred to as buyers. Key buyers include construction contractors, industrial firms, manufacturers and private households.
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Country/Region | Number of Suppliers |
---|---|
#1India | 79,280 |
#2Oceania & Southeast Asia | 40,730 |
#3China | 18,180 |
We've uncovered the 11 top regions for global procurement, based on feedback from our most strategic clients. Access vendor counts for each unique region when you subscribe.
Prices in the Tool Rental market range from $5.00 to $X,XXX.XX, depending on Type, Capability, Quality and Rental Length. For example, lower prices are associated with Wheelbarrows ($10.00 to $50.00 per day), whereas higher prices are associated with Heavy-duty professional tools ($40.00 to $200 per day) and Leaf blowers ($20.00 to $50.00 per day).
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Tool Rental market, prices in the US have grown 2.4% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Total cost of ownership is Low in the Tool Rental market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs.
In 2025, buyer power amounts to -0.8 in the United States. Buyer power is most positively impacted by Recent Price Trend. It is most negatively impacted by Product Specialization. Subscribers can access details on eight other factors that impact buyer power. Learn more
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The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
The largest Tool Rental vendors by revenue in the US are Ashtead Group Plc, Aggreko Plc and United Rentals, Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
---|---|---|---|---|---|---|---|---|
Sumitomo Corp | Global | Tokyo, JP | >10,001 | 5-10 | ||||
Home Depot, inc. | International | ATLANTA | >10,000 | 5-10 | ||||
Lowes Companies Inc. | International | MOORESVILLE | >10,000 | 5-10 | ||||
United Rentals, Inc | International | STAMFORD, CT | >10,000 | 5-10 | ||||
Ashtead Group Plc | Global | London, UK | >10,001 | 5-10 | ||||
Herc Holdings Inc. | International | BONITA SPRINGS | 1,001-10,000 | 5-10 | ||||
H&E Equipment Services, Inc. | National | BATON ROUGE | 1,001-10,000 | < 5 | ||||
Aggreko Plc | Global | Glasgow, UK | >10,001 | < 5 | ||||
Maxim Crane Works, L.P. | National | Wilder, KY | 1,001-10,000 | < 5 |
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
The average profit margin across vendors in the Tool Rental market is 12.8% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is stagnating, when considering movement between 2024 and 2025. To understand cost forecasts for 2026 and uncover the implications on profit, start your subscription. Learn more
The tool rental market has a moderate level of market share concentration, with the top four suppliers generating 35.0% of market revenue.
Renters of tools face a moderate level of supply chain risk, as tool manufacturers are often subject to substantial shortages, tariffs and price spikes due to their reliance on inputs such as steel.
Average vendor risk is moderate in the market. Vendors face intense competition but are buoyed by high profit levels.
As a net importer in the tool rental market, US buyers' procurement strategies may be influenced by cost considerations and international competition, and will need to carefully evaluate pricing options and potentially seek out more cost-effective solutions. Being a net importer can restrict buyer power and reduce their ability to dictate terms and conditions in procurement transactions. It will have less control over pricing, quality, and availability of the goods or services they need.
Herc Holdings Inc. is a public company operating internationally in the real estate and rental and leasing sector. The company's offerings include earthmoving machine rental, industrial truck rental, tool rental, portable lighting equipment rental and forklift rental. Founded in 1965, the company is currently... Subscribe to learn more
Ashtead Group Plc is a public company operating globally in the real estate and rental and leasing sector. The company's offerings include earthmoving machine rental, aerial lift rental, tool rental, scaffolding rental, storage tank rental. Founded in 1947, the company is currently headquartered in London,... Subscribe to learn more
United Rentals, Inc. is a public company operating internationally in the real estate and rental and leasing sector. The company's offerings include earthmoving machine rental, aerial lift rental, industrial truck rental, tool rental, scaffolding rental. Founded in 1997, the company is currently headquartered... Subscribe to learn more
Lowe's Companies, Inc. is a home improvement retailer for maintenance, repair, remodeling, and decorating markets. Its product portfolio includes appliances, seasonal & outdoor living, lumber, lawn & garden, kitchen & bath, hardware, building materials, millwork, paint, rough plumbing, tools, electrical, Subscribe to learn more
Home Depot, Inc. is a home improvement retailer offering building materials, home improvement products, lawn and garden products, décor products, and related services under national and proprietary brands. Its proprietary brands include, among others, HDX®, Husky®, Hampton Bay®, Home Decorators Collection®,... Subscribe to learn more
Sumitomo Corp is a public company operating globally in the mining, manufacturing, manufacturing and real estate and rental and leasing sectors. The company's offerings include oil & gas casing & tubing, earthmoving machine rental, aerial lift rental, industrial truck rental, automobile & light truck tires.... Subscribe to learn more
EquipmentShare Inc. is a private company operating nationally in the real estate and rental and leasing sector. The company's offerings include tool rental. Founded in 2014, the company is currently headquartered in Columbia, Missouri, United States of America with an estimated 5500 employees. Subscribe to learn more
Maxim Crane Works, L.P. is a private company operating nationally in the real estate and rental and leasing sector. The company's offerings include tool rental. Founded in 1994, the company is currently headquartered in Wilder, Kentucky, United States of America with an estimated 5500 employees. Subscribe to learn more
Aggreko Plc is a public company operating globally in the real estate and rental and leasing sector. The company's offerings include tool rental. Founded in 1997, the company is currently headquartered in Glasgow, United Kingdom with an estimated employee count of over 10,000. Subscribe to learn more
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Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Response Time and Customer Complaints. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Accuracy and other factors.
KPI | Level of Importance (1-5) | Measurements | Key Considerations |
---|---|---|---|
Average Response Time | Total Resolution Time Number of Resolved Tickets | The average resolution time represents the average amount of time it takes to resolve a support ticket. The average resolution time is used to determine a company's responsiveness. Buyers concerned about the quality of a vendor's machinery and equipment should use this metric to assess how quickly any potential issues may be resolved. | |
Customer Complaints | Total number of customer responses and reviews. Total number of negative customer responses and reviews. | Customer complaints measures how often customers are dissatisfied with service. Customer complaints can be used as an indicator to assess areas in which suppliers are failing to provide proper service. | |
Product Lines
How often are you unable to fulfill buyers’ requests for tool rentals due to inventory shortages?
What is the average age of your tools?
Supply Chain Risk
Do you source materials with high exposure to market disruptions resulting from the coronavirus? How are you coping with these disruptions?
How diversified is your supplier base for inputs? Do you source from multiple suppliers in different global regions?
Experience and Expertise
What is the benefit of working with you compared with another supplier?
Which types of customers do you have the most experience working with?
View all 29 negotiation questions for this category when you subscribe.
Organizational Overview
Buyers should describe their organization and explain why they are seeking to rent tools.
Buyers need to give a description of the types of tools they need to rent and for how long. This overview should give vendors enough information to quickly evaluate whether they can provide tools that will be able to accurately and efficiently accomplish the necessary tasks at hand.
Statement Of Need
Buyers must provide the intended application of the tools, the number of units desired and the duration of the rental.
Buyers should state the ease of use and accuracy desired in their tools.
Project Budget
Buyers should explicitly state the amount of the contract award.
Buyers should explain when and how many payments will be made.
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