Procurement Market Intelligence Report

Tool Rental
Sourcing Guide & Market Intelligence

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Tool Rental Global Overview

Definition

Summary

Suppliers rent out a variety of professional-quality tools, ranging from small hand tools to large machinery. Commonly rented tools include carpentry tools, plumbing equipment, lawn and garden equipment, painting and texturing tools, pressure washers, lifts and jackhammers. For the purpose of this report, renters of tools are referred to as buyers. Key buyers include construction contractors, industrial firms, manufacturers and private households.

This Report Includes:

  • Carpentry Tools Rental
  • Plumbing Equipment Rental
  • Lawn & Garden Equipment Rental
  • Painting & Texturing Tool Rental
  • Other Tool Rental

Not in this Report:

  • Purchase of Tools & Equipment
  • Tool Repair Services

Global Tool Rental Procurement Trends

Discover the top international trends affecting procurement in the global Tool Rental market.

Warning Trends

United States imposes sweeping tariffs on Canada and Mexico

  • In February 2025, the United States announced 25.0% tariffs on imports from Canada and Mexico, which took effect on March 4, 2025.
  • The tariff by the United States applies to all merchandise imported for consumption and applies in addition to other duties or fees that are in place. However, imported goods covered under the United States-Mexico-Canada Agreement (USMCA) will be exempt from tariffs until April 2, 2025.
  • After the tariff took effect, Canada immediately imposed 25.0% tariffs on goods imported from the United States. Mexico also announced plans to impose retaliatory tariffs and non-tariff measures on imports from the United States later this month.
  • On March 12, the United States raised tariffs on steel and aluminum imports from all countries to 25.0%, including Canada and Mexico.
  • This market sources goods from an affected country. As such, ProcurementIQ will continue to monitor developments in this space and update analysis accordingly.

United States announces additional tariffs on China

  • In February 2025, the United States announced 10.0% tariffs on imports from China, which took effect on February 4, 2025. In late February 2025, the United States announced an additional 10.0% tariff on imports from China, which took effect on March 4, 2025.
  • The tariff plan applies to all merchandise imported for consumption and applies in addition to other duties and fees that are in place, with limited exceptions.
  • In response, China announced a 15.0% tariff on products such as coal and natural gas, as well as a 10.0% tariff on crude oil, agricultural machinery, pickup trucks, and large cars. The tariff executive orders indicate retaliatory tariffs could lead to further escalation in rates.
  • One of the three executive orders passed suspended the Section 321 de minimis shipment exemption (often applying to e-commerce packages), subjecting all shipments under $800 to relevant tariffs. However, on February 7th, this executive order was suspended until new systems are put into place to properly process and collect tariff revenues.
  • This market sources goods from China. As such, ProcurementIQ will continue to monitor developments in this space and update analysis accordingly.
Positive Trends

Homebuilding falls as interest rate cuts fail to reduce mortgage rates

  • In the last three months, the number of new housing construction projects fell by 6.5%, which has translated to a 1.8% decrease in residential construction spending.
  • Sustained high interest rates have been depressing demand for residential construction because consumers face higher financing costs when purchasing a new home or investing in renovations.
  • While the Federal Reserve (Fed) cut the federal funds rate, the interest rate banks face when borrowing money from each other, in recent months, these cuts have not translated to significantly lower mortgage rates for consumers.
  • Instead, increasing perceptions of general economic risk among banks have led them to raise mortgage rates to 6.9%, a significant departure from the federal funds rate.
  • However, a study by Hines Group indicates that there is currently a 3.2-million-unit shortage in the US housing market, meaning declining interest rates are likely to translate to continued increases in homebuilding due to this solid underlying demand.

Global Tool Rental Market - Suppliers by Region

Country/RegionNumber of Suppliers
#1India79,280
#2Oceania & Southeast Asia40,730
#3China18,180

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  • Canada
  • United States
  • Mexico
  • Latin America
  • South America
  • India
  • China
  • Europe
  • Africa & Middle East
  • Australi & New Zealand
  • Oceania & Southeast Asia

Geography Drilldown - US

Average Cost of Tool Rental

United States
2025 Market Pricing
$5.00 to $X,XXX.XX
per day

Average Price

Prices in the Tool Rental market range from $5.00 to $X,XXX.XX, depending on Type, Capability, Quality and Rental Length. For example, lower prices are associated with Wheelbarrows ($10.00 to $50.00 per day), whereas higher prices are associated with Heavy-duty professional tools ($40.00 to $200 per day) and Leaf blowers ($20.00 to $50.00 per day).

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Tool Rental Category Price Trends

Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Tool Rental market, prices in the US have grown 2.4% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more

United States (2022-2025)

2.4%

Compound Annual Growth Rate
United States (2025-2028)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.

Cost Analysis - Total Cost of Ownership for Tool Rental

Total cost of ownership is Low in the Tool Rental market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs.

Negotiated Before

Transportation

Additional costs commonly include transportation equipment, such as trailers, for moving large equipment and gasoline for certain gas-powered tools. Trailers can be expensive, pushing the total cost of ownership upward significantly.

Billed During

Insurance

For a small fee, buyers can choose to insure rental tools for mechanical issues, damage and theft. Insurance significantly reduces a buyer’s potential total cost of ownership because it insulates them from the risk of having to replace or repair rental tools.

Buyer Power in Procurement Negotiations

In 2025, buyer power amounts to -0.8 in the United States. Buyer power is most positively impacted by Recent Price Trend. It is most negatively impacted by Product Specialization. Subscribers can access details on eight other factors that impact buyer power. Learn more

United States
-0.8

Buyer power forecasts: your glimpse into the future

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  • Near-real-time updates to current and forecast Buyer Power Scores
  • Methodology and weightings for Buyer Power Score Components

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Supply Chain Risk

The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:

1st

Tier Suppliers

  • Tool & Hardware Wholesalers
  • Website & Computer Application Designers
  • Tool & Equipment Rental

2nd

Tier Suppliers

  • Hand & Edge Tool Manufacturers
  • IT Consultants

Biggest Tool Rental Suppliers in the US by Revenue

The largest Tool Rental vendors by revenue in the US are Ashtead Group Plc, Aggreko Plc and United Rentals, Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more

SupplierOperational SizeHeadquartersNumber of EmployeesMarket Share (%)Market Share Performance (3yr trend)Total Revenue ($ million)Profit Level (%)Risk Level
Sumitomo CorpGlobalTokyo, JP>10,0015-10
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Home Depot, inc.InternationalATLANTA>10,0005-10
Lowes Companies Inc.InternationalMOORESVILLE>10,0005-10
United Rentals, IncInternationalSTAMFORD, CT>10,0005-10
Ashtead Group PlcGlobalLondon, UK>10,0015-10
Herc Holdings Inc.InternationalBONITA SPRINGS1,001-10,0005-10
H&E Equipment Services, Inc.NationalBATON ROUGE1,001-10,000< 5
Aggreko PlcGlobalGlasgow, UK>10,001< 5
Maxim Crane Works, L.P.NationalWilder, KY1,001-10,000< 5

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Profit Analysis

The average profit margin across vendors in the Tool Rental market is 12.8% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is stagnating, when considering movement between 2024 and 2025. To understand cost forecasts for 2026 and uncover the implications on profit, start your subscription. Learn more

Vendor & Supply Chain Analysis

The tool rental market has a moderate level of market share concentration, with the top four suppliers generating 35.0% of market revenue.

Renters of tools face a moderate level of supply chain risk, as tool manufacturers are often subject to substantial shortages, tariffs and price spikes due to their reliance on inputs such as steel.

Average vendor risk is moderate in the market. Vendors face intense competition but are buoyed by high profit levels.

As a net importer in the tool rental market, US buyers' procurement strategies may be influenced by cost considerations and international competition, and will need to carefully evaluate pricing options and potentially seek out more cost-effective solutions. Being a net importer can restrict buyer power and reduce their ability to dictate terms and conditions in procurement transactions. It will have less control over pricing, quality, and availability of the goods or services they need.

Supplier Information

Herc Holdings Inc.

Herc Holdings Inc. is a public company operating internationally in the real estate and rental and leasing sector. The company's offerings include earthmoving machine rental, industrial truck rental, tool rental, portable lighting equipment rental and forklift rental. Founded in 1965, the company is currently... Subscribe to learn more

Ashtead Group Plc

Ashtead Group Plc is a public company operating globally in the real estate and rental and leasing sector. The company's offerings include earthmoving machine rental, aerial lift rental, tool rental, scaffolding rental, storage tank rental. Founded in 1947, the company is currently headquartered in London,... Subscribe to learn more

United Rentals, Inc

United Rentals, Inc. is a public company operating internationally in the real estate and rental and leasing sector. The company's offerings include earthmoving machine rental, aerial lift rental, industrial truck rental, tool rental, scaffolding rental. Founded in 1997, the company is currently headquartered... Subscribe to learn more

Lowes Companies Inc.

Lowe's Companies, Inc. is a home improvement retailer for maintenance, repair, remodeling, and decorating markets. Its product portfolio includes appliances, seasonal & outdoor living, lumber, lawn & garden, kitchen & bath, hardware, building materials, millwork, paint, rough plumbing, tools, electrical, Subscribe to learn more

Home Depot, inc.

Home Depot, Inc. is a home improvement retailer offering building materials, home improvement products, lawn and garden products, décor products, and related services under national and proprietary brands. Its proprietary brands include, among others, HDX®, Husky®, Hampton Bay®, Home Decorators Collection®,... Subscribe to learn more

Sumitomo Corp

Sumitomo Corp is a public company operating globally in the mining, manufacturing, manufacturing and real estate and rental and leasing sectors. The company's offerings include oil & gas casing & tubing, earthmoving machine rental, aerial lift rental, industrial truck rental, automobile & light truck tires.... Subscribe to learn more

EquipmentShare Inc.

EquipmentShare Inc. is a private company operating nationally in the real estate and rental and leasing sector. The company's offerings include tool rental. Founded in 2014, the company is currently headquartered in Columbia, Missouri, United States of America with an estimated 5500 employees. Subscribe to learn more

Maxim Crane Works, L.P.

Maxim Crane Works, L.P. is a private company operating nationally in the real estate and rental and leasing sector. The company's offerings include tool rental. Founded in 1994, the company is currently headquartered in Wilder, Kentucky, United States of America with an estimated 5500 employees. Subscribe to learn more

Aggreko Plc

Aggreko Plc is a public company operating globally in the real estate and rental and leasing sector. The company's offerings include tool rental. Founded in 1997, the company is currently headquartered in Glasgow, United Kingdom with an estimated employee count of over 10,000. Subscribe to learn more

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Procurement Management KPIs for the Tool Rental Market

Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Response Time and Customer Complaints. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Accuracy and other factors.

KPILevel of Importance (1-5)MeasurementsKey Considerations
Average Response Time

Total Resolution Time

Number of Resolved Tickets

The average resolution time represents the average amount of time it takes to resolve a support ticket.

The average resolution time is used to determine a company's responsiveness.

Buyers concerned about the quality of a vendor's machinery and equipment should use this metric to assess how quickly any potential issues may be resolved.

Customer Complaints

Total number of customer responses and reviews.

Total number of negative customer responses and reviews.

Customer complaints measures how often customers are dissatisfied with service.

Customer complaints can be used as an indicator to assess areas in which suppliers are failing to provide proper service.

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Questions to Ask During Procurement Negotiations

How can I gain leverage during negotiations?

Product Lines

How often are you unable to fulfill buyers’ requests for tool rentals due to inventory shortages?

What is the average age of your tools?

Supply Chain Risk

Do you source materials with high exposure to market disruptions resulting from the coronavirus? How are you coping with these disruptions?

How diversified is your supplier base for inputs? Do you source from multiple suppliers in different global regions?

Experience and Expertise

What is the benefit of working with you compared with another supplier?

Which types of customers do you have the most experience working with?

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Tool Rental RFP Guidelines

What should my RFP include?

Organizational Overview

Buyers should describe their organization and explain why they are seeking to rent tools.

Buyers need to give a description of the types of tools they need to rent and for how long. This overview should give vendors enough information to quickly evaluate whether they can provide tools that will be able to accurately and efficiently accomplish the necessary tasks at hand.

Statement Of Need

Buyers must provide the intended application of the tools, the number of units desired and the duration of the rental.

Buyers should state the ease of use and accuracy desired in their tools.

Project Budget

Buyers should explicitly state the amount of the contract award.

Buyers should explain when and how many payments will be made.

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